Marketing Tool: Public Relations
Marketing Tactic: Picture Placement
Client: Victor Boats/Musto Performance Skiff
Marketing on a Shoestring worked with Devoti to gain excellent picture coverage of the Musto Performance Skiff.
Devoti event support teams are also excellent photographers so Marketing on a Shoestring requested that Devoti submit royalty free images to the key titles allowing them to use their images as they required to support their editorial needs.
This has lead to a photograph of the Musto Skiff appearing in most of the key titles issues over the last 12 months.
An example is below.