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Marketing Tool: Public Relations

Marketing Tactic: Picture Placement

Client: Victor Boats/Musto Performance Skiff

Marketing on a Shoestring worked with Devoti to gain excellent picture coverage of the Musto Performance Skiff.

Devoti event support teams are also excellent photographers so Marketing on a Shoestring requested that Devoti submit royalty free images to the key titles allowing them to use their images as they required to support their editorial needs.

This has lead to a photograph of the Musto Skiff appearing in most of the key titles issues over the last 12 months.

An example is below.

Editorial
Features
market research
company id
advertising
print
direct marketing
websites and e-marketing
PR
data management
project management
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