Marketing on a Shoestring -  click for homeClick to email
Home Winning Customers how we work who we are read what our clients say ... Small Business Marketing Examples Contact Us for Small Business Marketing marketing toolbox

Marketing Tool: Public Relations

Marketing Tactic: Feature Placement

Client: Victor Boats/Musto Performance Skiff

Marketing on a Shoestring worked with Devoti to gain excellent feature coverage of the Musto Performance Skiff. Devoti arranged for double Olympic medallist Simon Hiscocks to complete in the World Championships.

Marketing on a Shoestring spotted a great PR opportunity and asked Simon to keep a daily diary of his experiences during the event.

This diary was then edited by Marketing on a Shoestring and combined with photos taken at the event and submitted to a key title. They then published the story (over three pages almost un-edited) alongside four photos.

The diary is also published on-line.

Editorial
Pictures
market research
company id
advertising
print
direct marketing
websites and e-marketing
PR
data management
project management
Winning and retaining customers for businesses with small budgets but BIG ambitions!

Marketing on a Shoestring is a trading name of  Force 5 Marketing. 2003-18 All rights reserved.