Marketing Tool: Public Relations
Marketing Tactic: Editorial Coverage
Client: Victor Boats/Musto Performance Skiff
When Devoti launched the Musto Performance Skiff there was an advertising campaign that accompanied the launch.
However, the cost of the campaign could not be sustained so Marketing on a Shoestring developed a range of "news worthy" items that were then passed to appropriate journalists within the target titles. This has resulted in some very positive editorial coverage such as the example below.