Marketing Tool: Company Identity
Marketing Tactic: Consolidating
Client: Victor Boats/Musto Performance Skiff
When Devoti engaged Marketing on a Shoestring they already had a company logo and a logo for the sponsor branded product the Musto Performance Skiff.
However, their use of the logo was inconsistent and as such they were not building a company identity that could be recognised as it was always similar but different.
Marketing on a Shoestring consolidated their identity to a set colour and font set and worked with Musto Performance Clothing to create a Musto Performance Skiff logo that fitted with both Devoti and Musto.
Now all branding has consolidated to a standard logo on the web, in brochures, on price lists, on letter head and even email footers.
Below are some usage examples.