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Marketing Tool: Direct Marketing

Marketing Tactic: Direct Mail

Client: Lapel Mens Hire

Lapel Mens Hire attend a number of wedding fayres through the year to give prospective customers a chance to see their suits first hand and to have a chance to communicate their very professional and personal service.

At the end of every wedding fayre the organisers would provide each exhibitor with a database of all the people who had attended the fayre.

Marketing on a Shoestring took the data base and used it to send out a follow-up postcard to all the fayre visitors, some of whome did not have had time to visit the Lapel stand.

We developed and printed the postcards, then, addressed, stamped and posted them. We took care of the whole process for Lapel Mens Hire; all they had to do was to approve the design.


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